Case Study
Welcome to my marketing project page. This page serves as a showcase of the various case study projects I have had the privilege of working on throughout college in the field of marketing. From creating compelling brand messaging to analyzing data, the projects featured on this page demonstrate my skills and capabilities as a marketing professional.
Case studies:
In the Competitive Effectiveness course, I worked on a team of ten to design a $50 million marketing plan for increasing sales of IKEA's full kitchen. As the research manager, I directed the team in conducting surveys and gaining insights from primary research.
IKEA
